Letter from Nancy - Part of our "Words from You" series May 18 2017, 0 Comments

Thank you Nancy for sharing this touching story of kindness and encouragement!  


Letter from Kaitlin - Part of our "Words from You" series May 15 2017, 0 Comments

Thank you Kaitlin for sharing this story. 


Letter from Sarah - Part of our "Words from You" series April 29 2017, 0 Comments

Sarah shared this letter with us...

Our Founder's Story April 29 2017, 0 Comments

Our cat, Grace Mary Schmidt January 28 2017, 1 Comment

I’m sharing my thoughts today in remembrance of a good friend of our family: our cat Grace Mary Schmidt. None of us knew her precise age but our best guess was 17. Our daughter, Elaine, named her and included ‘Zebra’ as one of her many middle names. Gracie was very independent, but was always there when someone needed her. When Elaine’s wisdom teeth were removed, Gracie sat atop the couch’s armrest, where Elaine recovered. Whenever I was sad, Gracie would always seem to be there at the right time and place to sit with me and comfort me. I don’t know if all cats do this because I didn’t grow up with any pets. But as other pet owners may have experienced, it seemed that Gracie sensed how we were feeling, whether happy or sad, and was there with us through it all. When I started this business, Gracie loved that there were boxes everywhere that she could climb into, making herself a cozy nest among the bagged socks. When Garret and I officially became empty nesters, Gracie began accompanying me more and more as I stayed up late to work on the business. She’d always rest her head on one of my wrists as I typed. Last year, we launched our ‘My cat loves me – cat lover’ socks, which were inspired by my relationship with her. We truly did love each other. Gracie passed on the Tuesday after Christmas. I am crying happy tears as I write this, because I am grateful that my family and I had such a wonderful friend. Every time I see our ‘cat lover’ socks, I think about how I am thankful to have known Gracie.

GE Leadership Learning Podcast features notes to self® January 22 2017, 0 Comments

We were featured on a podcast with GE Leadership Learning this month. Several of our team members talk about our mission and our customers. Thank you for listening and for helping us share our socks and the positive messages!

Listen on Soundcloud 

Listen on iTunes 

The Today Show - January 11, 2017 January 20 2017, 0 Comments

notes to self® socks were featured on The Today Show! Check out the clip to The Today Show’s style segment with fashion expert Melissa Garcia.

Donating notes to self® socks to the homeless November 27 2015, 3 Comments

We are honored to share our notes to self® socks and the positive messages with the homeless in Kansas City. Here is the video from 41 Action News: 


notes to self® commercial 2015 - part 2 : words make all the difference™ October 26 2015, 0 Comments

We hope you enjoy this second part of our new 2015 notes to self® commercial. 

notes to self® commercial 2015 - part 1 : words make all the difference™ October 26 2015, 6 Comments

notes to self, llc would like to thank author Marianne Williamson for permission in utilizing her quote from A Return to Love: Reflections on the Principles of "A Course in Miracles" as a voice-over for this film. 

Notes to Self - WDAF 9PM 10-12-15 Kansas City Royals Baseball 'I believe' October 12 2015, 0 Comments

Our notes to self® story - how 'words make all the difference'™ September 06 2015, 5 Comments

Our notes to self® story - Positive affirmations are phrases that we say to ourselves to build confidence and train our minds. They work on the subconscious, which is most receptive early in the morning and late at night. At those times, notes to self® socks – and our other positive affirmation products - are there, improving your thoughts, your actions, and your performance…assisting you in creating the life of your dreams! 'Words make all the difference'™

Favorite Maya Angelou story August 21 2015, 1 Comment

One of my favorite stories is from Maya Angelou – she said that when she was about 20 years old…she was walking down the street beside her mother…and her mother stopped, turned to her and said: "Maya, I think you are the greatest woman I’ve ever met. Mary McLeod Bethune, Eleanor Roosevelt and my mother…you’re in that category." Her mother then walked across the street and got in her car. Maya said that she thought: Suppose she’s right? Suppose I am really going to be somebody?”  She then decided that she would stop smoking, drinking, and cursing - and live up to that. I have said those same words to our daughter, Elaine. She is the most amazing woman that I’ve ever known.

my mom August 20 2015, 0 Comments

My mom, Karolyn Tomasic, is the most positive person I've ever know. She also always has believed in me and has said encouraging things to me. The year before I started this business, my mom knew that I wasn’t content. She gave me a ‘tile’ that said ‘WHAT WOULD YOU ATTEMPT TO DO IF YOU KNEW YOU COULD NOT FAIL?’ That tile and thought has been on my desk ever since. Those words helped me have the confidence to start this business.


words are powerful August 20 2015, 0 Comments

Positive thoughts and words are very important to me. Some of the most meaningful things that have happened in my life involve words…specifically encouraging words. And I’ve created a business that is all about positive words. Our company and brand is ‘notes to self®’.  Our tagline is 'Words make all the difference™'.  I initially thought of saying…"the words you think and the words you say about yourself and the words you use when you speak to others really make a difference"…and then I condensed it to "words make all the difference™." 


the journey August 20 2015, 0 Comments

I'd like to share some of the steps on this journey. I've always believed in the power of positive affirmations - phrases that we say to ourselves to build confidence and train our minds. For years, I've had positive affirmations like ‘I am confident’ all over my home and office….on sticky notes and I've written them on my bathroom mirror. This specific idea came to me on January 1st, 2011, while reading a book (on a road trip with my family...with my feet up on the off/socks on.) I was thinking about the fact that the best time to say positive affirmations is first thing in the morning and late at night, when the conscious filters aren't fully 'up' and the subconscious mind is most accessible. I thought, “What if I put positive affirmations on the toes of socks...then at least 2x a day, the person wearing them would see those words, and they'd be training their mind.” I also thought, “What if kids too young to read had ‘I am smart’ on their socks…what if that became one of the first phrases that they learned to say? How might that impact their entire life?” This picture is one of my initial drawings of possible designs. :)

Our Story - 42 second version July 28 2014, 2 Comments

Here's a short video of Laura Schmidt's daughter, Elaine, sharing the notes to self® story.


It's All About the Words June 16 2014, 0 Comments

WDAF-TV/Fox 4's Kim Byrnes is a big fan of notes to self® Socks! So it's no surprise she interviewed notes to self, LLC Founder Laura Schmidt about her wildly popular socks. Laura tells Kim "it's all about the words," when describing why so many people love the socks, as well as new colors and positive affirmations emblazoned on the socks. Don't forget Laura's goal of putting one million pairs of socks on the public’s feet through sales and philanthropic efforts by Dec. 31, 2014! Check out all the great colors, neon hues and new words!


Walking on Sunshine: Thinking Bigger Profiles notes to self® Socks and Founder! May 08 2014, 0 Comments

Open the pages to the May, 2014 issue of Thinking Bigger magazine to see the beautiful array of notes to self® Socks! notes to self, LLC Founder Laura Schmidt shares the company’s early beginnings, as well as her goal to put 1,000,000 pairs of socks on the public’s feet through sales and philanthropic efforts. What’s your favorite pair? Don’t forget to visit our fantastic retailers for your summer inventory or place your order online for lots of color and positive affirmation choices!

Welcome Back! Kansas City Live Checks in on notes to self® Socks! April 10 2014, 0 Comments

Making a return appearance on KSHB-TV’s Kansas City Live morning show, notes to self, LLC Founder Laura Schmidt introduces her new “Bride” and “Groom” notes to self® Socks! Laura also gives show host Michael Mackie a little behind-the-scenes update on the most popular, favorite sayings and new additions to her full line of socks emblazoned with positive affirmations. Need a little positive inspiration for yourself, a friend or a loved one? Check out the entire inventory and order online, or stop by any of the 1,000 U.S. retailers that carry notes to self® Socks!

One Sock at a Time - KMBZ Radio Interview of Laura, March 5, 2014 March 07 2014, 0 Comments

KMBZ Radio Tracks the Popularity of notes to self® Socks
Kansas City’s news talk station 98.1 FM 980 AM charts the success of notes to self® socks across the country. Listen to company Founder Laura Schmidt’s story and check out all her latest additions to the complete inventory!

Words to Make You Smile - Fox 4 News Story on March 4, 2014 March 06 2014, 0 Comments

Feel-good footwear is how notes to self® socks were described in this story on Kansas City’s WDAF-TV. Reporter Sean McDowell featured interviews with company Founder Laura Schmidt, as well as with Naomi’s Hallmark General Manager Caye Crosswhite and local chiropractor Dr. Michelle Robin, both of whom share stories of how the positive affirmations on the socks are making a difference in the lives of men and women, young and old.

Radio Interview with Dr. Michelle Robin Dec 10, 2013 December 14 2013, 0 Comments

On her 'Small Changes Big Shifts' radio program, Dr. Michelle Robin tells listeners how much she loves words…the power of words…and how that translates to her favorite socks from notes to self, LLC. Listen to the Kansas City radio talk show host’s full interview with notes to self Founder Laura Schmidt, whose socks are in over a thousand stores around the country. Dr. Robin’s health and wellness focus is a perfect tie to the positive affirmations delivered by notes to self® socks. Don’t forget to check out the complete line of notes to self® socks you can order online, or see the store locator to find a retailer near you!

Click here to listen to the interview.

Better KC - January 28, 2013 January 31 2013, 0 Comments

KCTV 5’s Better KC welcomed notes to self Founder Laura Schmidt to its morning show. Laura told viewers the notes to self® socks have evolved into a great gift-giving phenomenon, whether it’s for an athlete, a patient or a new baby! Check out all the colorful photos of the socks, their positive affirmations and people smiling while they wear them, as featured during the interview!

Today Show Bobbie's Buzz - January 18, 2013 January 20 2013, 0 Comments

notes to self® socks were featured on The Today Show! Check out the clip to The Today Show’s Hoda & Kathie Lee segment with Style Editor Bobbie Thomas. The socks look fantastic on NBC’s popular morning show, and notes to self Founder Laura Schmidt’s personal story about the impact of positive affirmations was an important part of the story!

Here is the link to the show!

KSHB-TV’s Kansas City Live January 06 2013, 0 Comments

KSHB-TV’s Kansas City Live welcomed notes to self Founder Laura Schmidt shortly after the New Year. Laura shared the importance of positive affirmations with the show’s viewers, as well as some of the most popular positive affirmations emblazoned on her notes to self socks. Watch the clip to see the story behind how her men’s black, “Cool” socks came to be. It may remind you of someone!


Here’s the link to the KC Live segment!

Looking forward to working with awesome CAPS Students September 17 2012, 0 Comments


I am looking forward to working with two students from the CAPS (Center for Advanced Professional Studies) program through the Blue Valley School District in Kansas. They will focus on a commercial about notes to self® socks and photography. Before our first meeting, Cade and Jackson had already purchased notes to self® socks - and wore them to the meeting. :) I was impressed. They have great ideas, and I'll share our progress throughout the semester.

Good Morning Kansas City! May 18 2012, 0 Comments

Morning news fans had the opportunity to see notes to self Founder Laura Schmidt and her growing collection of socks twice in the last two days! KMBC-TV’s Joel Nichols featured notes to self in his After Words segment on Saturday, May 12, 

while WDAF-TV interviewed Laura today, May 14. 

Laura shares great information about the positive affirmations emblazoned on her high quality socks, and even tells viewers about the suggestions she gets for new words that might someday appear on her socks! Laura shared that her favorite sock is “confident.” What’s yours? Laura also reminded viewers that the socks are stocked in area Hallmark stores, some local hospital gift stores and boutiques around the metro. Check out the full list of stores here, or order your favorite pair right now!

You can click here to view the second more in-depth interview by Joel Nichols.

Extra, Extra, Read All About It May 02 2012, 0 Comments

Laura Schmidt and her notes to self socks are featured in the May issues of Leawood and Johnson County Lifestyle magazine. Grab a copy or read it here to see how notes to self socks began, Laura’s motivation and the importance of encouraging positive thinking among our youth. Laura talks about some of the charities she’s supported with her socks and “unleashing” the power of positivity. If you haven’t seen the socks, check out the great photo in the magazines or take a look at our styles, colors and messages while you’re on our site!

Read full article at Leawood Lifestyle

KCTV Spotlights notes to self Socks April 07 2012, 0 Comments

KCTV 5 viewers recently got an up close and personal look at our notes to self socks and all the positive affirmations, colors and styles we have to offer! Weekend Morning Show Host Mark Boyle interviewed notes to self Founder Laura Schmidt about our socks, which are popping up in stores around the metro and the region. Watch what Laura has to say about how the socks are making a difference. Check out the confidence-building messages and vibrant colors from the Chn. 5 set or choose your favorite on our website and Facebook page!

The word is out March 27 2012, 0 Comments

Our notes to self™ socks story is the focus of an article in Star 913, a publication from the Kansas City Star. Check it out online, or grab a copy of the March 28 print edition. The article provides a behind-the-scenes look at how notes to self Founder Laura Schmidt started the company and the importance of giving our children positive affirmations for the field, the court, the classroom and for life! What better way to do that then to see it for yourself on Laura’s notes to self socks! Read, too, about how the socks are manufactured right here in the USA! There are a variety of styles, colors and positive messages from which to choose. For a list of area retail and online sites to purchase the socks for you or a friend, visit

FROM THE GROUND UP notes to self™ Socks Send Positive Thoughts March 01 2012, 0 Comments

notes to self™

February 29, 2012 Contact: Susan McCabe
KANSAS CITY – Mom always said "hold your head high." Now there‟s a reason to look down – all the way to your feet! That‟s because a new line of inspirational socks by Kansas City-based company notes to self, llc is sending positive vibes to both the person wearing the socks and those who may catch a glimpse of the message emblazoned on the bottom of the sole and tops of the toes.
Thanks to the passion of notes to self™ Founder Laura Schmidt, the complete line of high quality socks caters exclusively to positive thinking. Schmidt knows such positive affirmations can make a huge difference in a person‟s thoughts, effort and success.
“I think the socks are especially important for our kids, training their minds to think positively,” Schmidt says. “Too often, we‟re telling them what they‟re doing wrong, or what not to do. We forget to teach them how to focus on what they want, the importance of a positive attitude and how it really makes a difference.”
After researching studies on the power of positive thinking and serving as a spectator to many of her children‟s athletic events, Schmidt was convinced society could do more to send uplifting guidance to our youth. Her prototype notes to self™ sock, which read, “I am confident,” debuted at her daughter‟s volleyball practice and immediately caught the attention of students and parents alike.

notes to self™ socks, manufactured in the U.S., sport an array of positive affirmations, like “I am perfectly me,” “I am smart,” “I am awesome” and more. The low-cut socks are made from comfortable cotton. The athletic crew socks are made from high-quality, moisture-wicking polyester. Schmidt selected these superior blends to provide soft comfort and performance. The sock designs also have a breathable mesh top and arch support. In each case, the positive messages are woven into the socks during knitting to provide long-term exposure.
Today, the socks are as hot as ever among students, church youth, dance teams, sports teams and adults, especially for gift-giving. Yet, Schmidt‟s original goal has always been to get the socks on the feet of those who aren‟t routinely guided by coaches, such as at-risk and poverty-stricken youth, or the young and old who are battling serious illness and rely on positive thinking. As such, Schmidt has donated hundreds of notes to self™ socks to non-profit organizations like Covenant House in New York, Blair‟s Foster Socks and The Rose Brooks Center, both in Kansas City, and other charitable events.
“These are the people who need it most,” says Schmidt. “We know how positive words can affect an athlete on the court or on the field. But not all our youth have that same opportunity or privilege. I want every young person to know that they are smart and that Napoleon Hill's quote „whatever the mind can conceive and believe, it can achieve,‟ is really true.”
Schmidt‟s notes to self™ socks are available in retail locations throughout parts of the U.S.* and available to order online at The socks have also become popular fundraising tools for various organizations that are looking for long-lasting, high-quality products to represent their teams.
“Just think about all the power that can be unleashed in people who are thinking positively,” Schmidt says. “I hope that these socks can play a part in improving people's lives.”
# # #
*notes to self™ socks are available at the following locations:
Naomi's Hallmark at 63rd and Quivira, Shawnee
Hallmark Creations at 119th and Metcalf, Overland Park
Hallmark in Independence Center
Village Active in the Prairie Village Shopping Center
Online at
Forever Young, Lee's Summit
The Mommy Shop, Overland Park
Junque Drawer, Olathe
Payton's Closet, Liberty
Children‟s Mercy Hospital Gift Shop, Kansas City
KU Med Center Gift Shop, Kansas City, Kan.
HOA Volleyball Complex, Kansas City, Kan.
Katy's Hallmark, Nashville
Coach House Hallmark, Valley West Mall, Des Moines

positive affirmations February 04 2012, 0 Comments

Positive affirmations are phrases that we say to ourselves to build confidence and train our minds. They are bold, clear, positive, and stated in the present tense: "I am confident", "I am happy", "I am perfectly me", "I am smart", "I am strong", "I am blessed", etc. They work on the subconscious mind, which is most receptive early in the morning and late at night, because at those times, the conscious filters are not fully in place. Experts recommend writing out your affirmations, as though they are already a reality in your life, and saying them out loud several times a day. I've used index cards on my dash board, bathroom mirror, refrigerator, desk, etc. for years. Now I also have them on my socks! :) My wish is that these socks help people realize how wonderful they are and how much God-given potential they have, and that they can achieve their dreams. I have a dream of many less fortunate children who may not even be old enough to read, but will wear the socks...and subconsciously will have seen 'I am smart' so many times, that they believe it about themselves from the start. We are already donating socks to non-profit organizations, and are connecting with more opportunities to do that. Thanks for visiting this website and this blog. You are awesome!



First Post January 04 2012, 0 Comments

Thanks for visiting this 2nd edition of our website, launching early January, 2012! If you have suggestions for future product designs or sayings, please let us know. We'd also love to hear how you're enjoying the socks, or any stories about your experiences when wearing them. We hope that they enrich your life, and the lives of those that you share them with! Thanks so much for being part of notes to self!