The words we say to ourselves matter

A daily dose of positivity – right on your toes.

words make all the difference®

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socks with positive affirmation

target your subconscious

when it's most receptive — early in the morning & late at night

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we give back

116,000+ pairs donated


so far, to women's shelters, our homeless brothers and sisters, and children in great need.

Made in the USA

100% woman-owned business

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our story
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