Positive thoughts and words are very important to me. Some of the most meaningful things that have happened in my life involve words…specifically encouraging words. And I’ve created a business that is all about positive words. Our company and brand is ‘notes to self®’. Our tagline is 'Words make all the difference™'. I initially thought of saying…"the words you think and the words you say about yourself and the words you use when you speak to others really make a difference"…and then I condensed it to "words make all the difference™."